How to Share Professional Communications with Brian Hannon

Good communication is just as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh

Twenty-five years ago, long before there was MailChimp, one of my projects for Microsoft was to email out their program offers to their 60,000 partners on a quarterly basis. I remember it as one of the most nerve-racking tasks of my job at the time. Not because of the technology, which was no problem, but because if something was wrong with the message we sent out, it had such visibility.

It really is amazing to think about the potential impact that technology has given us. But it also puts a lot of stress on how we share to a wider audience. Whether it’s work-related, part of volunteering on a committee, or a personal appeal to friends to join a cause, we have the ability to reach a broad group. Like my email project, that puts a lot of pressure on how we do it.

That’s why I love this latest episode of the How To Share podcast with corporate communications professional, Brian Hannon.

Brian and I talk about the nuances of professional communication. We explore the importance of understanding the audience, the timing of messages, and the need for authenticity in sharing information. Brian shares insights from his 30 years in corporate communications and journalism, emphasizing the significance of clarity, repetition, and empathy in effective messaging. The conversation highlights the evolution of communication formats and the challenges of simplifying messages for better understanding.

Here are some key takeaways:

  • Understanding your audience is crucial for effective communication.
  • Timing can significantly impact how messages are received.
  • Repetition helps ensure that important messages are not lost.
  • Segmenting your audience allows for more targeted communication.
  • Authenticity builds trust in corporate messaging.
  • Clear and concise messaging is essential in today’s fast-paced environment.
  • Empathy plays a key role in understanding how messages are perceived.
  • Feedback loops enhance the effectiveness of communication.
  • The evolution of communication formats requires adaptation in messaging strategies.
  • Effective communication is about sharing ideas, not just delivering information.

And a short clip from the episode to whet your appetite:

I’d be honored if you’d listen, watch, provide feedback and subscribe. Here are some ways you can listen and watch to the full episode:

49: Personal Growth Pivot Points: Pause, Quit or Keep Going? The Life of Try: Personal growth, one try at a time.

How do you know when to stop trying—especially when you’re someone who prides yourself on perseverance? In this episode of The Life of Try, Wynne Leon explores the moments when quitting isn’t failure, but wisdom: when our efforts are overly controlled, when something deep inside says “it’s time,” or when passion turns obsessive and starts costing more than it gives. Along the way, she draws lessons from Marion Jones, Olympic figure skater Alysa Liu, Oprah Winfrey, and Andre Agassi, plus insights on harmoniousvs. obsessive passion.If you’re wrestling with whether to push through or letgo, this conversation offers language, perspective, and permission to choose what’s healthy—and what’s next.The Life of Try podcast: Personal growth, one try at a time.What happens when trying becomes more important thangetting it right?The Life of Try is a personal growth and self‑help podcast about getting unstuck, navigating uncertainty, and choosing to try—even when it’s uncomfortable, inconvenient, or not your idea.Hosted by Wynne Leon, the show explores how real growth, reinvention, and discovery often begin not with confidence or clarity—but with a single attempt. Through thoughtful interviews, reflective conversations, and real‑world case studies, each episode examines what it looks like to keep going when doubt shows up, plans fall apart, or life forces a change you didn’t ask for.This podcast is for anyone who:Feels stuck or uncertain about what’s nextIs navigating change, burnout, or reinventionWants to live intentionally without pretending growth is easyBelieves progress starts by trying – again and againThe Life of Try isn’t about hustle or perfection. It’s about learning as you go, surfacing what matters, and sharing what you discover along the way.If you’re ready to surf the uncertainty, outlast the doubts, and step into your own try‑cycle, you’re in the right place.Links for this episode:The Fun Habit: How the Pursuit of Joy and Wonder Can Change Your Life: Mike Rucker, PhDOpen: An Autobiography by Andre AgassiMarion Jones Reflects on Her Kids Living with 'Reality' of Her Doping ScandalFrom Oakland to Olympic gold: Alysa Liu takes figure skating crownAlysa Liu's Olympic figure skating comeback is golden, true to herselfHow Alysa Liu Found Her Love for Figure Skating AgainWinfrey Announces Show's End in 2011 – CBS News
  1. 49: Personal Growth Pivot Points: Pause, Quit or Keep Going?
  2. 48-How to Get Unstuck: Michael Yang on Saying Yes, Resilience, and Coming Alive
  3. 47-From Stuck to Momentum: Thomas Edison’s Method for Progress (Try, Learn, Improve, Repeat)
  4. 46: The Quiet Transformation That Changes Everything
  5. 45: The Life of Try: Alex Honnold Case Study

Links for this episode:

Brian’s blog: Writing from the heart with Brian

Brian Hannon on LinkedIn

Next up!

Stay tuned for next week’s episode when we get great guidance from Dr. Vicki Atkinson on how to receive when others share. A fantastic episode that comes with many great tips about how to deepen our ability to listen.