How to Share Professional Communications with Brian Hannon

Good communication is just as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh

Twenty-five years ago, long before there was MailChimp, one of my projects for Microsoft was to email out their program offers to their 60,000 partners on a quarterly basis. I remember it as one of the most nerve-racking tasks of my job at the time. Not because of the technology, which was no problem, but because if something was wrong with the message we sent out, it had such visibility.

It really is amazing to think about the potential impact that technology has given us. But it also puts a lot of stress on how we share to a wider audience. Whether it’s work-related, part of volunteering on a committee, or a personal appeal to friends to join a cause, we have the ability to reach a broad group. Like my email project, that puts a lot of pressure on how we do it.

That’s why I love this latest episode of the How To Share podcast with corporate communications professional, Brian Hannon.

Brian and I talk about the nuances of professional communication. We explore the importance of understanding the audience, the timing of messages, and the need for authenticity in sharing information. Brian shares insights from his 30 years in corporate communications and journalism, emphasizing the significance of clarity, repetition, and empathy in effective messaging. The conversation highlights the evolution of communication formats and the challenges of simplifying messages for better understanding.

Here are some key takeaways:

  • Understanding your audience is crucial for effective communication.
  • Timing can significantly impact how messages are received.
  • Repetition helps ensure that important messages are not lost.
  • Segmenting your audience allows for more targeted communication.
  • Authenticity builds trust in corporate messaging.
  • Clear and concise messaging is essential in today’s fast-paced environment.
  • Empathy plays a key role in understanding how messages are perceived.
  • Feedback loops enhance the effectiveness of communication.
  • The evolution of communication formats requires adaptation in messaging strategies.
  • Effective communication is about sharing ideas, not just delivering information.

And a short clip from the episode to whet your appetite:

I’d be honored if you’d listen, watch, provide feedback and subscribe. Here are some ways you can listen and watch to the full episode:

48-How to Get Unstuck: Michael Yang on Saying Yes, Resilience, and Coming Alive The Life of Try: Personal growth, one try at a time.

What happens when you say “yes” to an adventure? Host Wynne Leon talks with tech entrepreneur and author Michael Yang about his memoir Coming Alive on the Ride and the way motorcycle travel became both a literal journey and a powerful metaphor for personal growth. Michael shares how stepping outside your familiar environment can help you hear “life’s invitation” to dream, venture, and rediscover what makes you feel fully awake.Together they explore resilience through the Korean concept of han—the accumulated weight of difficult circumstances—and how setbacks can become fuel for perseverance. Michael reflects on immigrating from Korea at 14, building a life through gratitude and hard work, and learning (again and again) that rejection doesn’t have to be the end of the story.From riding thousands of miles with a lifelong friend to a memorable run-in with Steve Jobs at Macy’s in 1982, Michael’s stories remind us that courage grows through companionship and curiosity. They also discuss the Korean guiding philosophy of Hongik—living in a way that benefits all humankind—and how our bravest tries can ripple outward in ways we may not expect.In this episode, we cover:Why “accepting the invitation” is simple—but the road rarely runs straightHow to tell the difference between healthy risk and avoidable dangerHan, perseverance, and turning setbacks into strengthThe immigrant mindset: gratitude, effort, and going for opportunityFriendship as a confidence builder—on the road and in lifeCuriosity, rejection, and holding onto a vision (plus the Steve Jobs story)Hongik: living for the wider benefit and making a positive dent in the worldWhether you’re craving a literal road trip or a fresh start at home, this conversation will nudge you toward your next brave yes.The Life of Try is a personal growth and self‑help podcast about getting unstuck, navigating uncertainty, and choosing to try—even when it’s uncomfortable, inconvenient, or not your idea.Hosted by Wynne Leon, the show explores how real growth, reinvention, and discovery often begin not with confidence or clarity—but with a single attempt. Through thoughtful interviews, reflective conversations, and real‑world case studies, each episode examines what it looks like to keep going when doubt shows up, plans fall apart, or life forces a change you didn’t ask for.This podcast is for anyone who:Feels stuck or uncertain about what’s nextIs navigating change, burnout, or reinventionWants to live more intentionally without pretending growth is easyBelieves progress starts by trying—again and againThe Life of Try isn’t about hustle or perfection. It’s about learning as you go, surfacing what matters, and sharing what you discover along the way.If you’re ready to surf the uncertainty, outlast the doubts, and step into your own try‑cycle, you’re in the right place.Links for this episode:48-How to Get Unstuck: Michael Yang on Saying Yes, Resilience, and Coming Alive transcriptMichael Yang's websiteComing Alive on the Ride at Barnes & Noble, Amazon
  1. 48-How to Get Unstuck: Michael Yang on Saying Yes, Resilience, and Coming Alive
  2. 47-From Stuck to Momentum: Thomas Edison’s Method for Progress (Try, Learn, Improve, Repeat)
  3. 46: The Quiet Transformation That Changes Everything
  4. 45: The Life of Try: Alex Honnold Case Study
  5. How to Share a Reimagined Sci-Fi Trilogy with Dr. Wayne Runde

Links for this episode:

Brian’s blog: Writing from the heart with Brian

Brian Hannon on LinkedIn

Next up!

Stay tuned for next week’s episode when we get great guidance from Dr. Vicki Atkinson on how to receive when others share. A fantastic episode that comes with many great tips about how to deepen our ability to listen.