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“If what you believe does not impact how you behave than what you believe is not important.” – Shaykh Yassir Fazaga

This year I’m celebrating having my own business for 20 years. It’s hard to unpack all that means to me but my business was there before I got married and carried me through when I got divorced. It gave me the flexibility to trek to Everest Base Camp for 3 1/2 weeks when I was single and has given me the time and money to have kids as a single woman now. It’s held different structures like when I had business partners and employees and like now when I am a sole proprietor with subcontractors. There have been ups and downs that seemed so huge that they’d swallow me at the time but now in hindsight are now just good stories. While many of the things I’ve learned are specific to my company’s focus which is to provide consulting to businesses about how they can better implement computer collaboration like document sharing and approval processes, the three most key lessons are life lessons:

• Always pay everyone else, including the government, before you pay yourself. I remember the first payment I got 20 years ago was for $5,000 and it seemed like so much money that I went out and bought a tile saw so I could tile the floor of my home office. But once I paid the state and city taxes, my start up costs and legal fees, my take home was about $1,200. I could still afford the tile saw but I learned not to look at any payment as my money. Instead I pay my expenses often before the client remits payment so that when I look at the bank account, I know how much I can pay myself.
• Finish your projects and create relationships, and your reputation will take care of much of your marketing. After my business partner told me of my now ex-husband’s infidelities and it became clear we needed to all go our separate ways, I was left maintaining a small office building that we all still owned together. It was after the financial crisis of 2008 so the building was worth less than the mortgage and we couldn’t sell it. So I went to the local SBA office to talk with someone about how to restructure the loan. He gave me a series of things I had to do, accounting, legal and structural and told me if I did, we could restructure them. It took me five months of hard work and when I made an appointment with him and returned, he said, “Wow, you came back. Not many people do.” Which made me cry. And I also was able to reshape the loan to work until I could sell the building. That same tenacity in finishing projects and maintaining my reputation through all circumstances has worked to give me repeat business and referrals that have made the business easier to run over time.
• Have faith. Every year at this time, my business slows down in late summer because people are on vacation. It doesn’t matter that it’s different customers on one year versus the next, it always happens. And I always worry. So the third lesson is have faith. I think of it like the story of Manna in the Bible. Enough manna would fall each day to feed the Israelites when they were in the desert. But they couldn’t store it from one day to the next. They had to have faith it would come again the next day.
  So I spend August doing my part – honing my skills and reaching out to people and sooner or later my pipeline fills and the business continues. Like with all problems, worrying only drains the energy out of what needs to be done so I’ve learned take a deep breath, focus on faith and keep working.

I’ve heard the phrase “it’s not personal, it’s business” many times. It seems often right before someone is unkind or unfair to someone else. I’m guessing whoever coined that phrase didn’t run a small business for 20 years because at some point it becomes indistinguishable. But when your values are infused in your business, it can be a beautiful thing.