“Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.” – Maya Angelou

I’ve talked with a lot of authors about their marketing strategy, I’ve promoted many who are trying to sell their books, I’ve written reviews of books I’ve read, I’ve connected with a lot of incredible people on WordPress. But if you ask me my marketing strategy, I think my best description would be “organic.” That is to say, I’m doing my best work and hoping that others will find it.

This is probably something you all know – but mostly I have podcast conversations because they are what I need to hear. They just happen to be recorded in the case they are useful to others. 🙂 The podcast conversation I had with Nancy Martira of Clew Strategy for this week’s The Life of Try episode about how to create a brand strategy for humans (in this age of machines) is one of the most helpful and informative.

So I loved talking with Nancy who is an incredibly smart and practical brand strategist. She helped me see some really key points:

• Reputation vs brand: Reputation is how people perceive us and brand is what you say you are. There is risk when they are at odds. Think of a snarky blogger who tries to market an uplifting book. I only give that example because I don’t know any snarky bloggers but you can see why one might not believe that snark and uplifting go together.
• We don’t have to be on all the platforms. This is one I wrestle with on a regular basis. It feels like there are too many platforms and I am always behind. Nancy’s advice is to be much more thoughtful about trying to reach for audiences that are already looking for what we have to give. (Big thanks to the WP community – I’m so grateful I’ve found you).
  
  My dear friend, Victoria Atkinson of the Victoria Ponders blog does this so well. She regularly speaks to audiences about writing for wellness, goes to lit fests, and serves on panels, and in doing so shows she knows how to find readers… and writers that need her beautiful guidance and her incredible books, Surviving Sue, a memoir, and Slivers, the companion novel.
• Of course, finding the right audience means knowing what our value proposition is — or in Nancy’s great story about George Saunders, our “iconic space” (reference link below). Whether it is finding a job, marketing a book or a podcast, or anything else, knowing what it is that only we can create is essential. Nancy has some great actionable ways to do this.
• How can we appeal to humans when technology like SEO, algorithms, and AI are cluttering the process? This one often makes my head hurt. Nancy offers some great suggestions for how and when to use technology in a way that doesn’t lessen the human appeal of what we have to offer.

Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion just like I do. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.

Nancy has a lot of incredible experience and actionable wisdom so the full episode is 46 minutes. Here’s a short clip that contains some great advice for authors:

If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.

Here are some ways you can listen and watch this full episode:

• Click this link to watch in a browser: Brand Strategy for Humans with Nancy Martira
• Subscribe to The Life of Try on Spotify, Amazon Music, or Apple Podcasts
• Subscribe to the YouTube channel: https://www.youtube.com/@thelifeoftry

Links for this episode:

Nancy Martira at Clew Strategy: ⁠https://www.clewstrategy.com/⁠ and her Career Positioning Workshop.

Hyperfixed Podcast with Alex Goldman, September 2025. “Alex and the Impossible Ask” 

George Saunders is a best-selling author and a professor of English at Syracuse University. Nancy quotes from his book A Swim in a Pond in the Rain in our conversation. The book is available on Bookshop.org and the audiobook is available on Libro.fm. 

Nancy tells a charming origin story about her company name. This blog post goes more in-depth into what “Clew” means to her. 

 Other episodes you might enjoy

⁠Identity Before Strategy: How to Break Through Invisible Ceilings with Kevin Yoder⁠

⁠The Power of Looking At Your Life Through a New Lens⁠

⁠How to Tell Relatable Stories⁠

(featured photo from Pexels)

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You can find me on LinkedIn: https://www.linkedin.com/in/wynneleon/ and Instagram wynneleon