How to Share Professional Communications with Brian Hannon

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“Good communication is just as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh

Twenty-five years ago, long before there was MailChimp, one of my projects for Microsoft was to email out their program offers to their 60,000 partners on a quarterly basis. I remember it as one of the most nerve-racking tasks of my job at the time. Not because of the technology, which was no problem, but because if something was wrong with the message we sent out, it had such visibility.

It really is amazing to think about the potential impact that technology has given us. But it also puts a lot of stress on how we share to a wider audience. Whether it’s work-related, part of volunteering on a committee, or a personal appeal to friends to join a cause, we have the ability to reach a broad group. Like my email project, that puts a lot of pressure on how we do it.

That’s why I love this latest episode of the How To Share podcast with corporate communications professional, Brian Hannon.

Brian and I talk about the nuances of professional communication. We explore the importance of understanding the audience, the timing of messages, and the need for authenticity in sharing information. Brian shares insights from his 30 years in corporate communications and journalism, emphasizing the significance of clarity, repetition, and empathy in effective messaging. The conversation highlights the evolution of communication formats and the challenges of simplifying messages for better understanding.

Here are some key takeaways:

  • Understanding your audience is crucial for effective communication.
  • Timing can significantly impact how messages are received.
  • Repetition helps ensure that important messages are not lost.
  • Segmenting your audience allows for more targeted communication.
  • Authenticity builds trust in corporate messaging.
  • Clear and concise messaging is essential in today’s fast-paced environment.
  • Empathy plays a key role in understanding how messages are perceived.
  • Feedback loops enhance the effectiveness of communication.
  • The evolution of communication formats requires adaptation in messaging strategies.
  • Effective communication is about sharing ideas, not just delivering information.

And a short clip from the episode to whet your appetite:

I’d be honored if you’d listen, watch, provide feedback and subscribe. Here are some ways you can listen and watch to the full episode:

Brand Strategy for Humans with Nancy Martira – The Life of Try: Personal growth, one try at a time.

In this episode of The Life of Try, Wynne Leon talks with brand strategist Nancy Martira of Clew Strategy about how to market yourself, promote your work, and build a personal brand without losing your humanity.Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. Together, Wynne and Nancy explore the difference between brand and reputation, the “say-do gap” between what we claim and how people experience us, and why authentic personal branding begins with believing you have something of real value to offer.This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion. Nancy offers a practical and compassionate reframe: instead of trying to be everywhere or shouting into every algorithm, go where you’re wanted. Find the people who are already looking for what you have to give.Wynne and Nancy also talk about finding your unique value proposition, identifying your “iconic space,” using storytelling in book marketing and job searches, and navigating AI tools without sacrificing your voice, ethics, or originality. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.Key Takeaways• Marketing works better when you go where you’re wanted. Instead of trying to be everywhere, focus on the audiences already looking for what you offer—readers, clients, employers, or communities who are most likely to value your work.• Find your iconic space. The goal isn’t just to list credentials or follow a formula. It’s to discover the unique value, story, and perspective that only you can bring.• Use AI as a tool, not a substitute for voice. Technology can help with SEO, titles, and tactics, but the strategy, values, and humanity behind your work need to come from you.🌐 Nancy Martira at Clew Strategy: https://www.clewstrategy.com/ Show notes and more inspiration: https://wynneleon.com🔔 Subscribe to The Life of Try for more conversations on: personal growth, creativity, reinvention, resilience, writing, and mindset.📌 Subscribe To Our YouTube Channel & Stay Updated: ABOUT MEHi, I’m Wynne Leon — host of The Life of Try, a personal growth and self-improvement podcast exploring resilience, reinvention, uncertainty, and the courage to keep trying.Through thoughtful interviews, reflective conversations, and real-life stories, I share insights to help you navigate change, get unstuck, and move forward with more intention.🌍 Website: https://wynneleon.com━━━━━━━━━━━━━━━🎥 Watch NextIdentity Before Strategy: How to Break Through Invisible Ceilings with Kevin YoderThe Power of Looking At Your Life Through a New LensHow to Tell Relatable Stories
  1. Brand Strategy for Humans with Nancy Martira
  2. Identity Before Strategy: How To Break Through Invisible Ceilings with Kevin Yoder
  3. The Power of Looking At Your Life Through a New Lens
  4. How To Tell Relatable Stories About Life
  5. Why Second Place Might Be Preparation, Not Failure

Links for this episode:

Brian’s blog: Writing from the heart with Brian

Brian Hannon on LinkedIn

Next up!

Stay tuned for next week’s episode when we get great guidance from Dr. Vicki Atkinson on how to receive when others share. A fantastic episode that comes with many great tips about how to deepen our ability to listen.

38 thoughts on “How to Share Professional Communications with Brian Hannon”

      1. Just finished! What a great conversation — I especially love Brian’s thought about the power of repetition…it CAN BE comforting and helpful related to change management, supporting employees under stress. Great point…and I loved the giggle about “Friday” communiques. Right? If you WANT info to get lost in the shuffle, communication pros like Brian know how to bury info based on when emails and notifications go out. Geez, yes! Great job, you two! 🥰

        Liked by 2 people

      2. Oh, you have such a knack for pulling out great nuggets. Yes, weren’t those insightful points! Thanks for listening, dear Vicki! ❤

        Like

    2. Between The Heart of the Matter and Wynne’s Sharing Personal Stories . . . My ego is starting to inflate. Just call me Mr. Podcaster. Maybe I should use that as a calling card. “I know nothing about nothing, but I’ll come on your podcast.” Ha, ha.

      Liked by 2 people

      2. I enjoyed listening to how communications have changed through the years. Isn’t that the truth? No more memos and to keep messages short and to the point. I also found timing to be a good discussion. When I wrote for SwimSwam, the CEO would post my stories at 6 a.m. EST because he said they’d get the most play at that time.

        Liked by 1 person

      3. Such a great point about timing, Elizabeth! If you email or post at the wrong time, it can get buried so quickly! Thanks for listening!

        Like

    2. Oh stop Elizabeth! You’ve fought the same struggles. You know as much or even more than me. I even made fun of Wynne for having me on. So many others she could reach out to talk about this. Ha, ha. I hope I did it justice. Let me know if I missed anything. Ha. ha.

      Liked by 2 people

      1. You’ve been at this career twice as long as I have. I stopped after having kids and was quite young without your experience and wisdom. I really enjoyed the discussion.

        Liked by 2 people

      3. You gave me a good laugh! I enjoyed the Mark Twain quote about not having time to write a short letter from Wynne. I remember writing an article for a magazine, from another PR person. I went out for the interview. Wrote the article and then had to chop it down to one quarter the size. The editing was the biggest part and the PR person I wrote it for questioned me about the time and price it took me to write “such a short article!”

        Liked by 2 people

  6. great advice from Brian and while tech has always been a challenge for me, I’m now retired and don’t have to deal with it too much, but interesting to hear the perspective about getting the message out.

    as close as I’ve come to communicating to a large group was accidentally sending a message to my entire school system, or company, and so…. probably not the best example of getting a message out to a group )

    Liked by 2 people

    1. That’s such a great example, Beth! I think we’re all scared of doing those kinds of things and it works to make us share less. Thanks for listening and the great comment!

      Liked by 1 person

  7. Your timing is impeccable Wynne. I don’t think I had much interesting to say in this podcast, but I was in a meeting this week and an attendee was upset that they weren’t able to generate more excitement about something they shared with the team. Unfortunately, they sent their invite out during a very busy time. People were confused by the message. And something that should’ve been a positive became a negative. People need the “sharing” message now more than ever. Love your mission and focus.

    Liked by 1 person

    1. You had so many great nuggets in this conversation, Brian! And what a great example you offer from just this week. Love how you say it turned a positive to a negative — it happens too often, doesn’t it? Love your focus on authenticity and conciseness. It makes such a difference!

      Liked by 1 person

  8. Pingback: Empowerment Words: Moving On – Victoria Ponders

  9. Always a treat to hear you talk love the intro. What blows me away is the technology is easy. It was the communication lol I struggle with that. I’ll tell you right now vice versa here. Have a great day. I’ll look forward to listening when time permits.🩷
    PS I missed something. I think you wanted me to listen to and I looked for it, but didn’t see it. Sorry to say unless I missunderstood. 🩷

    Liked by 1 person

      1. Who could understand an auto voice message! 😆
        The visa versa is I’m lousy with the technology, most of the time ok with the communication (which you wouldn’t know with the above message.. lol
        We both sound on par with memory.. lol 😂
        Thanks, I’ll head there now.. xo 😘

        Liked by 1 person

  11. I’m so sorry I missed this Wynne, but saw it on Vicki’s post, so here I am, haha! As a Speech Communications major, I was going to listen! There are many great points about framing the message to the right audience and I love Brian’s comment about repetition – that’s great. And this is timely, I just received a one-year subscription to Master Class as a gift and the first person I chose was George Stephanopoulos. His comments on communication are fantastic and super thorough! I encourage you or anyone (with the free time we all have, hahaha) to check out the classes. Thanks, Wynne!

    Liked by 1 person

    1. Oh, what a great idea, Melanie! I bet that class with George Stephanopouls is fabulous. You are so right about repetition. I know that I often think saying things once is enough and that’s rarely the case. 🙂 Thank you so much for listening and this great comment! Enjoy your Memorial Day weekend!

      Liked by 1 person

  13. Lovely chat, Brian and Wynne. Full of wisdom and warmth and good humour. I love the advice around knowing when and who to communicate to and how to sequence it. So important in an organization, especially with multiple stakeholders and priority projects.

    Like Brian, I also studied journalism and so I chuckled at Brian’s comments around journalism vs public relations; the latter of which was considered the dark side in journalism school! But so many transferable essential skills in both industries.

    Liked by 2 people

    1. I didn’t know you studied journalism. Wow – how interesting. Love how you call it the dark side of journalism. So good! Thanks for tuning in and these great comments, Ab!

      Liked by 1 person

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