How to Share Professional Communications with Brian Hannon

Good communication is just as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh

Twenty-five years ago, long before there was MailChimp, one of my projects for Microsoft was to email out their program offers to their 60,000 partners on a quarterly basis. I remember it as one of the most nerve-racking tasks of my job at the time. Not because of the technology, which was no problem, but because if something was wrong with the message we sent out, it had such visibility.

It really is amazing to think about the potential impact that technology has given us. But it also puts a lot of stress on how we share to a wider audience. Whether it’s work-related, part of volunteering on a committee, or a personal appeal to friends to join a cause, we have the ability to reach a broad group. Like my email project, that puts a lot of pressure on how we do it.

That’s why I love this latest episode of the How To Share podcast with corporate communications professional, Brian Hannon.

Brian and I talk about the nuances of professional communication. We explore the importance of understanding the audience, the timing of messages, and the need for authenticity in sharing information. Brian shares insights from his 30 years in corporate communications and journalism, emphasizing the significance of clarity, repetition, and empathy in effective messaging. The conversation highlights the evolution of communication formats and the challenges of simplifying messages for better understanding.

Here are some key takeaways:

  • Understanding your audience is crucial for effective communication.
  • Timing can significantly impact how messages are received.
  • Repetition helps ensure that important messages are not lost.
  • Segmenting your audience allows for more targeted communication.
  • Authenticity builds trust in corporate messaging.
  • Clear and concise messaging is essential in today’s fast-paced environment.
  • Empathy plays a key role in understanding how messages are perceived.
  • Feedback loops enhance the effectiveness of communication.
  • The evolution of communication formats requires adaptation in messaging strategies.
  • Effective communication is about sharing ideas, not just delivering information.

And a short clip from the episode to whet your appetite:

I’d be honored if you’d listen, watch, provide feedback and subscribe. Here are some ways you can listen and watch to the full episode:

46: The Quiet Transformation That Changes Everything The Life of Try: Personal growth, one try at a time.

What if “trying” doesn’t have to mean pushing harder?In this episode, host Wynne Leon talks with author and New York Insight Meditation Center co-founder Joseph Schmidt about The Torchbearer—a collection of short stories born from an unexpectedly effortless creative process. Together they explore the mindset shift from effort to openness:how letting go of the agenda can create space for insight, transformation, and a deeper, more alive way of meeting each moment.Try smarter, not harder: why forcing outcomes can block creativity—and what changes when you partner with the process instead.Mindset shift to “empty hands”: Joseph’s Zen chaplaincy training and the practice of entering a room (or a moment) without an agenda.Personal growth through discovery: how his characters—and we as readers—find the next move by noticing what’s already here.Feeling alive at the edge of the unknown: mindfulness as the place where consciousness meets what happens next.Belonging as a practice: building a bond of belonging by showing up with curiosity, care, and presence.If you’ve been working hard but feeling flat, this conversation is an invitation to loosen your grip, step back into the present, and discover a more natural flow—one where growth comes from attention, not strain. Listen in for a gentler (and often more powerful) way to create, connect, and keep beginning again.Perfect for you if:you’re craving a mindset reset, rebuilding your creative confidence, deepening a mindfulness practice, or simply want to feel more awake and engaged in your everyday life.The Life of Try is a personal growth and self‑help podcast about getting unstuck, navigating uncertainty, and choosing to try—even when it’s uncomfortable, inconvenient, or not your idea.Hosted by Wynne Leon, the show explores how realgrowth, reinvention, and discovery often begin not with confidence or clarity—but with a single attempt. Through thoughtful interviews, reflective conversations, and real‑world case studies, each episode examines what it lookslike to keep going when doubt shows up, plans fall apart, or life forces a change you didn’t ask for.This podcast is for anyone who:Feels stuck or uncertain about what's nextIs navigating change, burnout, or reinventionWants to live more intentionally without pretending that growth is easyBelieves (or wants to believe) progress starts by trying – again and againThe Life of Try isn’t about hustle or perfection.It’s about learning as you go, surfacing what matters, and sharing what you discover along the way.If you’re ready to surf the uncertainty, outlast the doubts, and step into your own try‑cycle, you’re in the right place.Links for this episode:Creating Without Elbow Grease transcriptThe Torchbearer: and other Stories of Borderline Redemption by Joseph Schmidt on AmazonJoseph Schmidt bio – New York Insight Meditation Center
  1. 46: The Quiet Transformation That Changes Everything
  2. 45: The Life of Try: Alex Honnold Case Study
  3. How to Share a Reimagined Sci-Fi Trilogy with Dr. Wayne Runde
  4. How to Share Advocacy with Sam Daley-Harris Part 2
  5. What Do You Know To Be True?

Links for this episode:

Brian’s blog: Writing from the heart with Brian

Brian Hannon on LinkedIn

Next up!

Stay tuned for next week’s episode when we get great guidance from Dr. Vicki Atkinson on how to receive when others share. A fantastic episode that comes with many great tips about how to deepen our ability to listen.