How to Share SCI Support and Advocacy

Once you choose hope, anything’s possible.” – Christopher Reeve

I recently watched the original 1979 Superman movie with my kids – the one with Christopher Reeve, Margot Kidder, and Gene Hackman. Such a classic.

My 10-year-old daughter started asking questions about Christopher Reeve, the accident that left him paralyzed, and when he died. Christopher Reeve was 44 years old when he was paralyzed in a horse riding accident, he died 9 years later.

Looking this up clarified a point that arose when Vicki Atkinson and I recorded this week’s How to Share podcast conversation with the amazing activist and author, Micki Purcell. Micki’s son, Anthony, was paralyzed in a diving accident 15 years ago. Micki spent seven years by Anthony’s side navigating the difficult hurdles of rehab and recovery.

Along the way, Micki and Anthony started the Walking with Anthony foundation. It is the go-to foundation for helping individuals and families navigate the physical, mental and financial challenges that come with this life-changing injury.

Here’s where Superman meets Super Mom. The Christopher Reeve foundation focuses primarily on research related to spinal cord injuries. In contrast, Walking with Anthony mentors individuals and families through the process of recovery: connecting them to rehab, personally spending time with them, and by providing grants for caregiving, rehab and special equipment.

In our podcast conversation, Micki tells us how Anthony is doing now and we get to heartwarming stories about how all of their large family is involved with Walking with Anthony. Micki’s hands-on advocacy will grip and delight you!

Micki shares some details about their Stand up for a Cause event in Newport Beach on October 24th. The event will honor courageous medical staff doing incredible Spinal Cord Injury work and a Tony award winning actress, Ali Stoker. Micki’s goal is to raise $1 million to fund grants for people with spinal cord injuries.

September is spinal cord injury awareness month and 2025 marks the 35th anniversary of the American with Disabilities Act. Vicki and I are so grateful to be able to bring you this episode to honor both.

This is a powerful episode that will inspire and touch you. We know you’ll love it.

Takeaways

  • Micki Purcell founded Walking with Anthony to help families affected by spinal cord injuries.
  • Insurance often fails to cover necessary rehabilitation for spinal cord injury patients.
  • The organization has become a vital resource for those in need of support and guidance.
  • Recovery from spinal cord injuries requires a strong desire and commitment to progress.
  • Micki’s advocacy work is deeply personal and driven by her family’s experiences.
  • Community support plays a crucial role in the recovery process for individuals with disabilities.
  • Micki emphasizes the importance of mental health and emotional support for patients and families.
  • The upcoming event aims to raise funds to help more individuals receive necessary care.
  • Micki’s family is actively involved in the charity, showcasing the power of collective support.
  • There is a pressing need for systemic change in healthcare coverage for spinal cord injuries.

Here’s a clip of Micki describing how insurance falls short for individuals with a spinal cord injury.

Here are some ways you can listen and watch this incredibly inspiring episode:

Please listen, watch, provide feedback and subscribe.

How to Share SCI Support and Advocacy transcript

Brand Strategy for Humans with Nancy Martira The Life of Try: Personal growth, one try at a time.

In this episode of The Life of Try, Wynne Leon talks with brand strategist Nancy Martira of Clew Strategy about how to market yourself, promote your work, and build a personal brand without losing your humanity.Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. Together, Wynne and Nancy explore the difference between brand and reputation, the “say-do gap” between what we claim and how people experience us, and why authentic personal branding begins with believing you have something of real value to offer.This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion. Nancy offers a practical and compassionate reframe: instead of trying to be everywhere or shouting into every algorithm, go where you’re wanted. Find the people who are already looking for what you have to give.Wynne and Nancy also talk about finding your unique value proposition, identifying your “iconic space,” using storytelling in book marketing and job searches, and navigating AI tools without sacrificing your voice, ethics, or originality. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.Key Takeaways• Marketing works better when you go where you’re wanted. Instead of trying to be everywhere, focus on the audiences already looking for what you offer—readers, clients, employers, or communities who are most likely to value your work.• Find your iconic space. The goal isn’t just to list credentials or follow a formula. It’s to discover the unique value, story, and perspective that only you can bring.• Use AI as a tool, not a substitute for voice. Technology can help with SEO, titles, and tactics, but the strategy, values, and humanity behind your work need to come from you.🌐 Nancy Martira at Clew Strategy: https://www.clewstrategy.com/ Show notes and more inspiration: https://wynneleon.com🔔 Subscribe to The Life of Try for more conversations on: personal growth, creativity, reinvention, resilience, writing, and mindset.📌 Subscribe To Our YouTube Channel & Stay Updated: ABOUT MEHi, I’m Wynne Leon — host of The Life of Try, a personal growth and self-improvement podcast exploring resilience, reinvention, uncertainty, and the courage to keep trying.Through thoughtful interviews, reflective conversations, and real-life stories, I share insights to help you navigate change, get unstuck, and move forward with more intention.🌍 Website: https://wynneleon.com━━━━━━━━━━━━━━━🎥 Watch NextIdentity Before Strategy: How to Break Through Invisible Ceilings with Kevin YoderThe Power of Looking At Your Life Through a New LensHow to Tell Relatable Stories
  1. Brand Strategy for Humans with Nancy Martira
  2. Identity Before Strategy: How To Break Through Invisible Ceilings with Kevin Yoder
  3. The Power of Looking At Your Life Through a New Lens
  4. How To Tell Relatable Stories About Life
  5. Why Second Place Might Be Preparation, Not Failure

Links for this episode:

⁠Walking with Anthony⁠ Foundation

Micki’s Book: Walking with Anthony on Barnes & Noble and Amazon

From the hosts:

Vicki’s book about resilience and love: ⁠Surviving Sue⁠; Blog: ⁠https://victoriaponders.com/⁠

My book about my beloved father: ⁠Finding My Father’s Faith⁠;