Tag: journalism

How to Share Reporting

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“Good people bring out the good in people.” – unknown

A few years ago I took my kids to a gathering where they met a lot of grown-ups. They did a few minutes of chit chat with them all and then we went off to play.

After a few minutes, my son, Mr. D, who was three years old said to me, “Where’s the New Guy?”

It took some back and forth but I figured out he was talking about one of the many grown-ups he’d met, Steve Rubenstein. As a long-time reporter for the San Francisco Chronicle and a substitute kindergarten teacher, Steve had captured Mr. D’s interest. No surprise, Steve is full of great stories and delight for all ages.

Steve heartily embraced the new moniker. My daughter, Miss O, who was seven at the time, memorialized it by making a New Guy friendship bracelet for him.

I recently had the privilege of podcasting with Steve Rubenstein and I’m sure you’ll agree – Steve has an incredible knack for sharing stories.

In this episode of the How To Share podcast, we talk about the art of storytelling that resonates with all ages. Steve shares insights from his 50-year journalism career, including his unique experiences interviewing notable figures and the therapeutic journey of writing. Learn why 13 miles per hour is the perfect speed to encounter life and how to leave a lasting impact through the stories we tell.

Takeaways:

The Art of Storytelling: Steve emphasizes the importance of knowing what to leave out in storytelling, highlighting that most of writing is about omission rather than inclusion.

Interviewing Insights: Steve shares his approach to interviewing, focusing on asking questions that resonate with both the interviewer and the audience, and getting subjects off their prepared remarks.

Therapeutic Writing: Writing can be therapeutic, as Steve experienced when he wrote about personal moments, like dropping his son off at college, which helped him process emotions.

Life at 13 MPH: Steve’s cross-country bike trip taught him that 13 miles per hour is the perfect speed to encounter life, allowing for meaningful interactions and observations.

Human Connection: Despite the contentious times, Steve’s journey across America revealed that the country is full of wonderful people, emphasizing the power of human connection beyond politics.

This is a great episode filled with how to share stories. Steve’s storytelling will leave you charmed and ready to tell your own. I know you’ll love it.

Here’s a short clip to give you a taste of the great conversation with the witty and wise Steve Rubenstein:

Here are some ways you can listen and watch to the full episode:

Please listen, watch, provide feedback and subscribe.

Brand Strategy for Humans with Nancy Martira – The Life of Try: Personal growth, one try at a time.

In this episode of The Life of Try, Wynne Leon talks with brand strategist Nancy Martira of Clew Strategy about how to market yourself, promote your work, and build a personal brand without losing your humanity.Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. Together, Wynne and Nancy explore the difference between brand and reputation, the “say-do gap” between what we claim and how people experience us, and why authentic personal branding begins with believing you have something of real value to offer.This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion. Nancy offers a practical and compassionate reframe: instead of trying to be everywhere or shouting into every algorithm, go where you’re wanted. Find the people who are already looking for what you have to give.Wynne and Nancy also talk about finding your unique value proposition, identifying your “iconic space,” using storytelling in book marketing and job searches, and navigating AI tools without sacrificing your voice, ethics, or originality. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.Key Takeaways• Marketing works better when you go where you’re wanted. Instead of trying to be everywhere, focus on the audiences already looking for what you offer—readers, clients, employers, or communities who are most likely to value your work.• Find your iconic space. The goal isn’t just to list credentials or follow a formula. It’s to discover the unique value, story, and perspective that only you can bring.• Use AI as a tool, not a substitute for voice. Technology can help with SEO, titles, and tactics, but the strategy, values, and humanity behind your work need to come from you.🌐 Nancy Martira at Clew Strategy: https://www.clewstrategy.com/ Show notes and more inspiration: https://wynneleon.com🔔 Subscribe to The Life of Try for more conversations on: personal growth, creativity, reinvention, resilience, writing, and mindset.📌 Subscribe To Our YouTube Channel & Stay Updated: ABOUT MEHi, I’m Wynne Leon — host of The Life of Try, a personal growth and self-improvement podcast exploring resilience, reinvention, uncertainty, and the courage to keep trying.Through thoughtful interviews, reflective conversations, and real-life stories, I share insights to help you navigate change, get unstuck, and move forward with more intention.🌍 Website: https://wynneleon.com━━━━━━━━━━━━━━━🎥 Watch NextIdentity Before Strategy: How to Break Through Invisible Ceilings with Kevin YoderThe Power of Looking At Your Life Through a New LensHow to Tell Relatable Stories
  1. Brand Strategy for Humans with Nancy Martira
  2. Identity Before Strategy: How To Break Through Invisible Ceilings with Kevin Yoder
  3. The Power of Looking At Your Life Through a New Lens
  4. How To Tell Relatable Stories About Life
  5. Why Second Place Might Be Preparation, Not Failure

Links for this post:

As student gains bearings, father loses his by Steve Rubenstein (ping pong story mentioned in the podcast)

Steve Rubenstein, San Francisco Chronicle

(featured photo is Miss O with Steve and the New Guy bracelet)