“Good communication is just as stimulating as black coffee, and just as hard to sleep after.” – Anne Morrow Lindbergh
Twenty-five years ago, long before there was MailChimp, one of my projects for Microsoft was to email out their program offers to their 60,000 partners on a quarterly basis. I remember it as one of the most nerve-racking tasks of my job at the time. Not because of the technology, which was no problem, but because if something was wrong with the message we sent out, it had such visibility.
It really is amazing to think about the potential impact that technology has given us. But it also puts a lot of stress on how we share to a wider audience. Whether it’s work-related, part of volunteering on a committee, or a personal appeal to friends to join a cause, we have the ability to reach a broad group. Like my email project, that puts a lot of pressure on how we do it.
That’s why I love this latest episode of the How To Share podcast with corporate communications professional, Brian Hannon.
Brian and I talk about the nuances of professional communication. We explore the importance of understanding the audience, the timing of messages, and the need for authenticity in sharing information. Brian shares insights from his 30 years in corporate communications and journalism, emphasizing the significance of clarity, repetition, and empathy in effective messaging. The conversation highlights the evolution of communication formats and the challenges of simplifying messages for better understanding.
Here are some key takeaways:
- Understanding your audience is crucial for effective communication.
- Timing can significantly impact how messages are received.
- Repetition helps ensure that important messages are not lost.
- Segmenting your audience allows for more targeted communication.
- Authenticity builds trust in corporate messaging.
- Clear and concise messaging is essential in today’s fast-paced environment.
- Empathy plays a key role in understanding how messages are perceived.
- Feedback loops enhance the effectiveness of communication.
- The evolution of communication formats requires adaptation in messaging strategies.
- Effective communication is about sharing ideas, not just delivering information.
And a short clip from the episode to whet your appetite:
I’d be honored if you’d listen, watch, provide feedback and subscribe. Here are some ways you can listen and watch to the full episode:
- The podcast player embedded below
- Click this link to watch in a browser: How To Share Personal Stories
- Subscribe to How To Share on Spotify, Amazon Music, or Apple Podcasts
- Subscribing to the YouTube channel: https://www.youtube.com/@howtosharepodcast
How to Share Our Luck with Gil Gillenwater – How To Share
Links for this episode:
Brian’s blog: Writing from the heart with Brian
Brian Hannon on LinkedIn
Next up!
Stay tuned for next week’s episode when we get great guidance from Dr. Vicki Atkinson on how to receive when others share. A fantastic episode that comes with many great tips about how to deepen our ability to listen.