How to Share Risks

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“Remember: Not all positive change feels positive in the beginning.” – S.C. Lourie

This is a friendly warning: It’s risky to comment on this blog. I’m joking, of course, but have a great example of no good comment goes unpunished. 🙂

A couple of weeks ago Brian Hannon commented that he approached finding positivity from another perspective on the How to Share Optimism podcast I did with Mark Petruska. To hear Brian describe it, it’s like peeling back an onion. The outer layers are the risks of a thing, whether it be an idea, invitation, initiative, or something else. Those layers need to be dealt with before reaching the savory goodness on the inside.

At which point, I invited Brian on the podcast to talk about his approach of sharing risks.

As a corporate communications professional, Brian Hannon has incredible wisdom about identifying risks and communicating effectively. In this episode of the How to Share podcast, Brian shares his unique perspective on optimism, emphasizing the importance of acknowledging risks and challenges before moving towards a positive outlook.

Brian discusses the role of authenticity in communication, the balance between optimism and realism, and how humor can help navigate difficult conversations. Our conversation also touches on parenting and the lessons learned from life’s challenges, ultimately highlighting the value of embracing discomfort for personal growth.

Takeaways

  • Brian sees risks and challenges first before finding positives.
  • Acknowledging failure is crucial for a realistic perspective.
  • Authenticity is essential in communication and leadership.
  • Humor helps in delivering downsides without negativity.
  • Writing helps clarify thoughts and learn from experiences.
  • Embracing discomfort can lead to long-term growth.
  • Balancing perspectives can enhance collaboration and understanding.
  • Life’s challenges often provide valuable lessons.
  • Parenting influences how we perceive risks and challenges.
  • Finding a middle ground between optimism and realism is key.

Here’s a preview of Brian’s grounded and resilient approach:

Here are some ways you can listen and watch this incredible episode:

Please listen, watch, provide feedback and subscribe.

Brand Strategy for Humans with Nancy Martira – The Life of Try: Personal growth, one try at a time.

In this episode of The Life of Try, Wynne Leon talks with brand strategist Nancy Martira of Clew Strategy about how to market yourself, promote your work, and build a personal brand without losing your humanity.Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. Together, Wynne and Nancy explore the difference between brand and reputation, the “say-do gap” between what we claim and how people experience us, and why authentic personal branding begins with believing you have something of real value to offer.This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion. Nancy offers a practical and compassionate reframe: instead of trying to be everywhere or shouting into every algorithm, go where you’re wanted. Find the people who are already looking for what you have to give.Wynne and Nancy also talk about finding your unique value proposition, identifying your “iconic space,” using storytelling in book marketing and job searches, and navigating AI tools without sacrificing your voice, ethics, or originality. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.Key Takeaways• Marketing works better when you go where you’re wanted. Instead of trying to be everywhere, focus on the audiences already looking for what you offer—readers, clients, employers, or communities who are most likely to value your work.• Find your iconic space. The goal isn’t just to list credentials or follow a formula. It’s to discover the unique value, story, and perspective that only you can bring.• Use AI as a tool, not a substitute for voice. Technology can help with SEO, titles, and tactics, but the strategy, values, and humanity behind your work need to come from you.🌐 Nancy Martira at Clew Strategy: https://www.clewstrategy.com/ Show notes and more inspiration: https://wynneleon.com🔔 Subscribe to The Life of Try for more conversations on: personal growth, creativity, reinvention, resilience, writing, and mindset.📌 Subscribe To Our YouTube Channel & Stay Updated: ABOUT MEHi, I’m Wynne Leon — host of The Life of Try, a personal growth and self-improvement podcast exploring resilience, reinvention, uncertainty, and the courage to keep trying.Through thoughtful interviews, reflective conversations, and real-life stories, I share insights to help you navigate change, get unstuck, and move forward with more intention.🌍 Website: https://wynneleon.com━━━━━━━━━━━━━━━🎥 Watch NextIdentity Before Strategy: How to Break Through Invisible Ceilings with Kevin YoderThe Power of Looking At Your Life Through a New LensHow to Tell Relatable Stories
  1. Brand Strategy for Humans with Nancy Martira
  2. Identity Before Strategy: How To Break Through Invisible Ceilings with Kevin Yoder
  3. The Power of Looking At Your Life Through a New Lens
  4. How To Tell Relatable Stories About Life
  5. Why Second Place Might Be Preparation, Not Failure

Links for this episode:

⁠Brian’s blog: Writing from the Heart with Brian⁠

⁠Brian Hannon⁠ on LinkedIn

(featured photo from Pexels)

36 thoughts on “How to Share Risks”

  2. Brian brings a refreshing and necessary dose of realism to the optimist/pessimist/realist perspective. Thanks to Brian and to you, Wynne.

    Liked by 2 people

  4. I agree with Brian that we need to see and search for the risks and challenges before embracing the positivity. I recently watched a tv show, where someone was offered everything they ever dreamed of. They didn’t realize there was a terrible cost. Before we embrace the positives, we have to know the realistic details and expectations.
    From the podcast, I liked where Brian mentioned about looking at not necessarily a perfect solution but “how can we help everyone”. I love his wife’s nickname in college – “Rainbow Brite”. And your point Wynne near the end of the podcast, on looking at both life and death, is so important. Reminds me of this quote: “Do nothing in haste; look well to each step; and from the beginning think what may be the end.” Quoted from Edward Whymper, a British climber and explorer best known for the first ascent of the Matterhorn in 1865 (Scrambles Amongst the Alps).

    Liked by 2 people

    1. Wow, what thoughtful comments, Rose. Thank you for tuning in and sharing what resonated with you. That is a great quote from Whymper. I’d never heard it before but it’s so good!

      Liked by 1 person

  6. Embracing the suck builds resiliency. When I’ve got something on my mind that needs taking care of, I like to jump in early and take care of business instead of having it hang over my head all day.

    That doesn’t mean you’ll ever find me out running with Brian. Swimming maybe?😊

    Liked by 2 people

  7. Oh, I love these lessons Wynne. I’m glad you were able to pull those from our conversation. I have to add I always love chatting with you. Lots of fun!! And to repeat, Mark from Midwest Mark and you are the most positive two people I know. Love it. Ha, ha.

    Liked by 1 person

  8. great discussion, great points and approach. about finding that sweet spot, a mix of figuring out the risks/challenges and the rewards that make it worth trying even if you might fail. yes

    Liked by 1 person

  10. Great points. I especially like “Finding a middle ground between optimism and realism.” Also the conversation about accepting failure is very helpful. That’s how we learn. It’s impossible to learn to walk without falling.

    Liked by 1 person

  13. Great conversation, Wynne and Brian! I like both your pragmatic approach with sharing risks and challenges – direct and not Pollyanna-ish – which fosters trust and resiliency. I like the quote from Gwen’s podcast interview that there are no failures in life, only those instances when we don’t learn from them. I think this frame of mind and mindset is what helps the successful people and companies thrive through the adversity.

    Liked by 1 person

    1. Oh, I love your takeaways. That approach from Gwen is so good. I think you are right that is what helps us thrive through adversity! Thank you so much for tuning in and sharing your thoughts – I appreciate it, Ab!

      Liked by 1 person

  14. A great conversation, Wynne and Brian! This takeaway stands out: Humor helps in delivering downsides without negativity. I love humor, and it always comes in handy regardless of the scenario, along with lessons being found through challenges. Thanks to you both! ❤️

    Liked by 1 person

  15. Great takeaways, especially the one about “balancing perspectives can enhance collaboration and understanding.” So important. While reading your post, the term SWOT analysis came to mind. In the Army, we were always assessing things based on strengths, weaknesses, opportunities, and threats. I’ll definitely be listening to the podcast this weekend.

    Liked by 1 person

  16. You have the most interesting conversations. I tend to be the Pollyanna type, and I get flack for it. But I’d rather be that way as it’s how I’ve got through life.

    Liked by 1 person

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